Are consumers more likely to buy solar PV products?

H7 proposed a significant relationship between consumers' attitudes and purchase intentions of solar PV products. This demonstrates that customers who favour solar PV products are more likely to buy them. Earlier research supports the consistency of the current research findings (Kesari et al., 2021; Wang et al., 2014).

Should you buy solar PV panels?

Buying solar P.V. panels is a high-involvement decision, and it takes a lot of time and effort during decision-making (Jager 2006; J. Palm and Eriksson 2018). The factors affecting consumers’ purchase of solar P.V. panels have attracted the attention of many scholars.

How can suppliers promote solar PV panels?

Therefore, suppliers can cooperate with influencers (e.g., celebrities on Facebook) who are influential in the field of solar P.V. panels and invite them to introduce the information and benefits of solar P.V. panels on their page and encourage their followers to purchase.

Are consumers' attitudes towards solar photovoltaic technology related to purchase intention?

The relationship between consumers' attitudes towards solar photovoltaic technology and purchase intention is moderated by perceived consumer effectiveness.

What is a photovoltaic solar panel?

Combines photovoltaic cells with solar thermal panels, so that the same panel can generate heat and electricity. The technology is still very new, so needs specialist installation with higher costs.

Why do people buy solar panels?

Aggarwal et al. (2019b) pointed out that hedonic motivation is also an essential factor. Purchasing a solar P.V. panel is to gain enjoyment. In addition to economic and environmental benefits, personal-psychological benefits can also stimulate purchase intention.