Do customers want solar panels?

Yale University recently published a study that shows if customers can see that other people have solar panels in their neighborhood, they are more likely to want to get them. Collect a clear understanding of your solar panel target market.

Why should you ask for more information about solar panels & installations?

When prospects fill out a form asking for more information on solar panels and installations, it may indicate that these leads are more likely to convert, and they are actively shopping for solar services. Related article: 9 Free Marketing Tools that Solar Installation Companies Can Use

How can a solar company improve customer service?

1. Reduce delays in providing estimates to potential solar buyers. 2. Create a solar ambassador program to connect existing solar customers with potential customers for social proof and ease their complex decision-making process. 3.

How do you convince prospects to buy solar panels?

Because of these things, many of your prospects will be hesitant to buy solar panels. One of the best ways to earn their trust and close deals is to highlight other people who have already made the switch to solar and loved the experience. In other words, tell prospects about your happiest customers.

What do customers think about solar energy?

Customers in different local markets have different beliefs about solar energy. To understand what customers think, conduct focus group surveys. These survey results can vary from one market to another. In one market, the prospects may think solar as expensive, and in another, it may appear complex to them.

Who are solar energy customers?

Market research shows that the types of customers solar energy companies are likely to win are residential and either retired or old enough that their children have left home. According to a Solar Electric Power Association survey, 52% of solar customers are one or two people households, usually a married couple.